User-centered e-commerce product design

Lead product designer at Kontrapunkt

January, 2016

What will it take for a multi-disciplinary design team to re-imaging the future's online grocery experience? The key answer is the understanding the user's behavior.

I have lead and design the new online experience concept for, every detail is measured to satisfying the end-users yet with a promise to provide a better conversion rate.

It is a unique chance for a designer to touch every corner, from logo design to the check-out process, and this provides the brand a leverage to maximize their impact all at once. We were able to bind the core value of the brand to each digital user flow, and every digital interface design was able to reflect the brand visual essence.

nemlig .com