Testimony

I am currently employed under GN Hearing as a senior UX designer. I have also 8 years of professional experience in 3 of the leading design agencies in Denmark.

Curently I am focusing on integrating the creative digital process into a large organization. I have been experimenting with various different design methods and approaches. I believe this makes me a fluid learner in a fast-pacing and creative industry. Besides my flexibility, I always stay true and passionate about what I do, that is to ensure the final design solutions are both aesthetically appealing and highly implementable from the moment the idea is conceived.

As both a creative rooted and digital-born mind, my digital competencies reach all the way from concept and idea development to the end implementation. To stay current and relevant I thrive to navigate through the latest international design trends. In the heart, It is both satisfying and comfortable to share my success and mistakes with my colleagues. I fundamentally believe that teamwork and a collective effort is what gives us an advantage in a competitive world.

Professional experience

  • GN ReSound

    Senior Digital Designer

    2019 - current

    • Leading current design development on the next-gen hearing aid digital services
    • Building a sustainable digital design system across different programs
    • Ensure smooth integration between the digital design process and SAFe

  • Valtech

    Senior Digital Art Director

    2017 - current

    • During working at Valtech, I am leading different projects by running the design sprint. The outcome is to achieve creative solutions through clear design goals.
    • Ensuring seamless design deliveries under agile design process.

  • kontrapunkt

    Digital Designer

    2012 - 2017

    • Strengthening the stakeholders branding position by practicing current industries' best practices.
    • Helping the stakeholders to digitalize their current brand solution by collaborating with designers from all different areas.
    • Building and contributing knowledge to the different design teams, sharing general digital competencies in Kontrapunkt.

  • 1508

    Junior Digital Designer

    2010 - 2012

    • Implementing digital design solutions by utilizing different tools and languages.
    • Collaborating with design team and front-end developers.
    • Inspiring design team with latest design methods and design tools.

skillsets

  • Design tools

    As an experienced digital designer, I am practicing my design tools every day

    • Sketch
    • Invision
    • Invision Studio
    • Figma
    • Webflow
    • Google G suite, Dropbox and slack
    • Adobe creative cloud package

  • Development languages

    Jack of all trades, master of all tools. I believe both the logic and the emotions are what make design solution alive. So I build my design solutions as production-ready as possible.

    • HTML, CSS, Javascript; Pug, sass, vanille javascript if I can
    • Gulp, webpack and grunt
    • php
    • twig
    • Node.js
    • Github
    • Python

  • Languages

    • Chinese (Mother tongue)
    • Danish (highly proficient in both spoken and written)
    • English (highly proficient in both spoken and written)

My clients

  • Alm. Brand
  • Carlsbergfondet
  • Carlsberg
  • CPH lufthavn
  • Copenhagen Business School
  • Copenhagen Capacity
  • Denso
  • Den Blå planet
  • d'Angleterre
  • dsb
  • Experimentarium
  • Foundation for Environmental Education
  • Goldendays
  • Goodtimes
  • Ida institute
  • KPMG
  • Leo Pharma
  • National Film School of Denmark
  • nemlig.com
  • Novo A/S
  • Novo Nordisk
  • Team Danmark
  • Region Nordjylland
  • The Danish Cultural Institute
  • Udenrigsministeriet
  • UNFCCC

Academic background

  • Kolding Designskole

    Master Of Arts(M.A.)

    2008 - 2010

    • Design thinking
    • Digital design process

  • Kolding Designskole

    Bachelor

    2005 - 2008

    • Communication design
    • Graphic design
    • Multi-media design

User-centered e-commerce product design

Lead product designer at Kontrapunkt

January, 2016

What will it take for a multi-disciplinary design team to re-imaging the future's online grocery experience? The key answer is the understanding the user's behavior.

I have lead and design the new online experience concept for nemlig.com, every detail is measured to satisfying the end-users yet with a promise to provide a better conversion rate.

It is a unique chance for a designer to touch every corner, from logo design to the check-out process, and this provides the brand a leverage to maximize their impact all at once. We were able to bind the core value of the brand to each digital user flow, and every digital interface design was able to reflect the brand visual essence.

nemlig .com